Alfred | Premium Comfort Shirt
Alfred | Premium Comfort Shirt
Alfred | Premium Comfort Shirt
Alfred | Premium Comfort Shirt
Alfred | Premium Comfort Shirt
Alfred | Premium Comfort Shirt
Alfred | Premium Comfort Shirt
Alfred | Premium Comfort Shirt
Alfred | Premium Comfort Shirt
Alfred | Premium Comfort Shirt
Alfred | Premium Comfort Shirt
Alfred | Premium Comfort Shirt
Alfred | Premium Comfort Shirt
Alfred | Premium Comfort Shirt

TrustScore 4.7/5.0

Alfred | Premium Comfort Shirt

Sale price379,00 kr Regular price758,00 kr
50% OFF
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Lukas M. and 5567 people have purchased
Maximum Flexibility
Wrinkle-Free
Light and Breathable
Free Shipping Free Shipping
24/7 Customer Service 24/7 Customer Service
30 Day Return 30 Day Return
Color:Navy Blue
Size:

Size

Size Chart - Alfred

SIZE LENGTH (CM) BUST (CM) SLEEVE (CM) LENGTH (IN) BUST (IN) SLEEVE (IN)
S 74 110 66 29.1 43.3 26
M 75 115 67 29.5 45.3 26.4
L 76 120 68 29.9 47.2 26.8
XL 77 125 69 30.3 49.2 27.2
2XL 78 130 70 30.7 51.2 27.6
3XL 79 135 71 31.1 53.1 28

 

Take 1 size bigger

Size Chart - Alfred

SIZE LENGTH (CM) BUST (CM) SLEEVE (CM) LENGTH (IN) BUST (IN) SLEEVE (IN)
S 74 110 66 29.1 43.3 26
M 75 115 67 29.5 45.3 26.4
L 76 120 68 29.9 47.2 26.8
XL 77 125 69 30.3 49.2 27.2
2XL 78 130 70 30.7 51.2 27.6
3XL 79 135 71 31.1 53.1 28

 

Take 1 size bigger

Most shirts work against you.

You pick a shirt that looks the part. Clean lines, good colour, fits well in the shop.

Then real life happens.

By mid-morning, the fabric is stiff against your skin. By lunch, you're pulling at the collar. By the afternoon, the creases have made their way in — and so has the sweat.

You end the day looking like you've been through something.

Most shirts are designed to impress on a hanger. Not on a person. Not for twelve hours straight. Not for the kind of day you actually live.

That's not a you problem. That's a shirt problem.

Alfred was built differently.

Every detail of Alfred starts from the same question: what does a man actually need from a shirt?

Not just to look good at 9am — but to still look good at 7pm.

Not just to fit well standing still — but to move naturally when you're on your feet all day.

Not just to survive one wash — but to come out looking exactly the same after fifty.

The answer is a premium stretch fabric that breathes, moves, and holds its shape — paired with a timeless classic fit that flatters without constraining.

The result is a shirt you put on in the morning and genuinely forget you're wearing. Until someone asks where you got it.

Guaranteed Satisfaction

High-Quality Material

Breathable Fabric

Odor-Resistant

Guaranteed Satisfaction

High-Quality Material

Breathable Fabric

Odor-Resistant

One shirt. Every situation.

The best shirts don't ask you to plan around them. They adapt.

Wear Alfred with tailored trousers and a blazer for a client meeting — and it reads business without trying too hard. Swap the trousers for dark jeans on a Friday evening and the same shirt becomes effortlessly casual. On the weekend, leave it open over a t-shirt and it still looks like a considered choice.

That kind of versatility isn't an accident. It's the result of a design that never overreaches — clean lines, a collar that sits right, a fabric that always looks intentional.

Most men own five shirts and wear two of them. Alfred is the one you reach for first.

Why Choose The Lupi?

We are proud of the quality of our clothes and their unparalleled wearing comfort – something that other brands simply cannot offer.

The Lupi™

Other Brands

Maximum Flexibility

Wrinkle-Free

Airy & Light

Easy Care

Guaranteed Satisfaction

Excellent

Based on 5,667 reviews

Great fit and feels high-quality. Wear it almost daily. Great fit and feels high-quality. Wear it almost daily. Great fit and feels high-quality. Wear it almost daily.

The sweater looks chic and also keeps the wind out well. Very satisfied. The sweater looks chic and also keeps the wind out well. Very satisfied. The sweater looks chic and also keeps the wind out well. Very satisfied.

I was skeptical about the price, but the quality completely convinced me. I was skeptical about the price, but the quality completely convinced me. I was skeptical about the price, but the quality completely convinced me.

Finally a sweater that is both comfortable and elegant. Clear purchase recommendation. Finally a sweater that is both comfortable and elegant. Clear purchase recommendation. Finally a sweater that is both comfortable and elegant. Clear purchase recommendation.

Beautiful workmanship, many pockets and the fabric is pleasantly soft. Perfect for autumn and spring. Beautiful workmanship, many pockets and the fabric is pleasantly soft. Perfect for autumn and spring. Beautiful workmanship, many pockets and the fabric is pleasantly soft. Perfect for autumn and spring.

Top Quality Top Quality Top Quality

You immediately notice the quality. Wearing comfort is top and the look is timelessly elegant. You immediately notice the quality. Wearing comfort is top and the look is timelessly elegant. You immediately notice the quality. Wearing comfort is top and the look is timelessly elegant.

Satisfied Customers

Results

95%

of women say they find their partner more attractive when he wears it.

93%

would recommend it to a friend or family member.

90%

still wear it after it has been used for a year.

*The results are based on a sample of 871 customers.

Nothing to complain about, the best!! Comfortable and soft.

Our shoes fit true to size, so choose your normal size.

If you need to exchange your shoes for a different size for any reason, don't worry: with our straightforward 14-day return policy, you're covered.

For all purchases on our website, we offer a 14-day return policy. If you are not completely satisfied with your shoes, simply contact us to initiate the return process.

Machine wash cold with similar colors, tumble dry on low or air dry for best results, and avoid high heat to preserve the fabric’s stretch, softness, and shape.